Why banks are investing in Kenya’s art
By MARGARETTA WA GACHERU, margaretta.gacheru@gmail.com
Posted Sunday, April 19 2015 at 15:52
Posted Sunday, April 19 2015 at 15:52
Barclays Bank will next year mark a watershed moment with the celebration of its 100th anniversary of operating in Kenya.
Yet in all that time the bank’s primary activities have
understandably been in banking, not the arts, particularly not the
visual arts.
So it was a truly unique moment when Barclays
sponsored the Atelier art competition and exhibition in partnership with
Kuona Trust and the National Museums of Kenya where the exhibition was
held during the Easter weekend.
Barclays is not the first bank to support the
visual arts in Kenya. Stanbic has, for instance, been supporting the
Circle Art Agency (now Gallery) since its inception in 2012. Its banners
have been conspicuously displayed during both of Circle’s East African
Art Auctions as well as at its other exhibitions.
Earlier in 2012, it was the Standard Chartered Bank
that sponsored the first African Portraits exhibition, which was
inspired by that bank’s permanent collection of Global Portraiture based
in London.
Meanwhile, Commercial Bank of Africa was a major
sponsor of the 2013 East African Art Summit organised by the GoDown Art
Centre and attended by artists from all over the region.
And way back in the 1990’s, ABN Amro Bank regularly
sponsored the Kenya Museum Society’s annual Kenya Art Fair. What’s
more, in 2010 Deutsche Bank named the Kenyan artist Wangeci Mutu ‘Artist
of the Year’ making her the first artist in the world to win the
prestigious award.
But just because other banks recognised the
vibrancy, vitality and value of the visual arts in Kenya sometime before
Barclays did, doesn’t diminish the moment and the fact that the
Barclays’ Atelier competition has opened up amazing – and unprecedented
-- opportunities to the six award winner artists whose names were
announced on April 2.
At minimum, the six winning Kenyans (selected out
of 32 who responded to the call to artists that came out in early
February to submit their best works) will have regional exposure when
their art is exhibited with the finalists from four other African
countries at the prestigious Absa Gallery in Johannesburg.
The Absa has been involved with the Atelier ever
since the art competition was established 30 years ago and today its
permanent collection is said to be the second largest corporate art
collection in the world.
Granted the majority of the art assembled is by
South Africans since up until this year, the Atelier was only for
artists from that country.
In fact, the Kenya Six are part of a historic sea
change in the regional arts scene since 2015 is the first time the bank
has extended the competition to include other African countries and not
just South Africa alone.
This year Kenya is just one of five African
countries whose artists’ works will be displayed in Johannesburg and
adjudicated by a professional team of jurists. The other four are
Botswana, Ghana, South Africa and Zambia.
“Gradually, the competition will extend to even
more countries in the region,” said Raj Shah, Barclays’ head of
investment banking based in Nairobi.
“But frankly we chose to begin by reaching out to
our most vibrant (and lucrative) local markets, since we want our
clients involved in the Atelier as well.”
Admitting the idea of extending the reach of the Atelier
competition to other parts of the region was a corporate decision that
came from the top, meaning Barclays head office in the UK, Mr Shah said
he was pleased to be part of this progressive process.
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In fact, Atelier might have died back in 2006 when Barclays
bought Absa (Amalgamated Banks of South Africa), the banking institution
that had the vision to see not only the aesthetic but the economic
potential of the visual arts 30 years ago.
It was that vision that led to the establishment of
Atelier (Art Competition) in spite the country being in the thick of
troubled times, and 1985 being when Apartheid was apparently still going
strong.
It was thanks to Barclays’ appreciation for what
Atelier has achieved over the years, especially in the way it has
attracted both national and international attention, and elicited
interest from all sectors of South African society, that the bank chose
not just to keep the competition going locally but to extend it
region-wide.
Again, other corporations in Kenya, not only the
banks, have gradually come to see the advantages of supporting the arts
(a practice that is frankly done in many other parts of the world).
Probably the best evidence of this trend can be
seen in local hotels like the Serena group, the Fairmont chain, the
Sankara and the Tribe where Kenyan artists’ paintings, murals and
sculptures are visible everywhere.
Restaurants have also come to see the value of
working closely with local artists by giving them space to mount their
exhibitions which they’ve discovered not only beautify their walls,
gardens and corridors but also frequently expand their client base since
the art transforms their eatery into a mini-art gallery.
A number of these corporates have also purchased
African art work not only for its aesthetic value but also for its
investment potential.
“One only had to look at the prices Kenyan artworks
were fetching at Circle Art’s last (East African) art auction a few
months back to recognise that appreciation for the art’s investment
value is being widely recognised,” said Mr Shah.
“Personally, I can’t buy a work of art unless I love it and look forward to having it in my home,” he confessed.
“I can’t buy something just because I’ve been told
such and such an artist’s prices are bound to shoot sky high. I have to
buy what I personally like, but that is my personal preference,” he
said.
Nonetheless, his wife Leena Shah, an artist in her
own right, told me their home is filled with Kenyan art. “It’s almost
like an art museum since we both enjoy Kenyan art,” she added.
One of the local judges, Carol Lees, the founder
and curator of One Off Gallery, said that even if the six didn’t win in
the top ten this year, Kenyan artists now knowing the Barclays Atelier
competition is an annual event, is bound to serve as a catalyst to
inspire them to create even more exciting artwork.
In fact, apart from the exposure the artists and
their art will receive through Atelier, the top prize includes a cash
award of Sh1.2 million to be dispersed during a six month all-expenses
paid sabbatical (equivalent to an art residency) at the Cite
Internationale des Arts in Paris.
Upon their return they get a solo show at the Absa
Gallery. The top ten artists will all receive cash prizes as well as a
two-day art professionalism course and a year’s worth of mentoring to
foster their personal, professional and artistic growth.